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The communication of artistic skills and approaches to creativity, coupled with technical and multimedia, computer-supported design abilities, characterize the study program.
In the study projects, the individual project phases – from analysisto the concept and right on up to the implementation – are carriedout in a hands-on approach.
Graphic Design offers a wide variety of different courses, each of which are linked to a technical study workshop and train students for the broad-ranging occupation of a graphic designer. Within the scope of the projects, the courses work with the different fields of competence in and outside of the Faculty of Design.
Typography and Editorial Design form a major area in the competence field of Graphic Design and serve as an interface to all the communications subjects. Typography teaches basic and specific knowledge in theoretical and practical form: The main topics include writing and designing lettering, the classification of fonts, the historical and technological development of typography and typographical skills. Dealing with typo graphy covers a conservative, precise implementation of contents as well as the experiment. The spectrum ranges from reading and detail typography, grid and classification systems right on up to typographical interpretation and staging. Editorial Design focuses on preparing text/image contents: the conceptual design and media-compatible visualization of information. The projects are examined and discussed in groups. The team then filters the strongest solution approaches out of the pool of ideas to use them as the basis of production during the semester. Details and design solutions are developed and the product brought to publication maturity.
The interaction between words and images as well as the dramatic composition of the sequence of pages are decisive in the design of publications. Different types of pages help to make the structure of a book, magazine or newspaper
more clear. Categorization, column headers and marginal columns sort the contents. Design grids allow a rhythmic reading flow. In sometimes consecutive, sometimes parallel work processes, the team develops, corrects and polishes the layout right on up to the optimization of the micro-typography. The aim is to create diversified »stretches« that make a differentiated statement through the emphasis of loud and quiet, large and small, wild and calm. The two-page spread as a »room for experience« plays a major role in designing magazines. In this case, it is necessary to find images, design the proportion of text and image sizes to create a face as well as to reflect on the haptic qualities of the paper to be printed, the surface finishing or the bookbinding to create the character of each product. Editorial designers will find job opportunities in book and magazine publishing companies, in agencies and in design or editorial offices. Their work involves service-oriented and non-commercial tasks right on up to creating their own artistic books or web projects.

Broad range of tasks.

Graphic designers have many opportunities to specialize in specific fields. They include typography, editorial design, illustration and graphic printing, and photography. The emphasis in each of these disciplines is on the development, creation and use of text, image, font and the development of graphic concepts. In concrete terms, this means the development and design of such printed media as newspapers, magazines, brochures, books, posters, info graphics, guidance and information systems.

Visualizing and illustrating communication.

To do this you need surfaces, platforms, spaces – in other words: media. As a result of advanced developments in modern communications technology and the entire media production process, not only the tools that graphic designers with a focus on illustration use are changing. The digital, networked and globalized information processes and platforms also create growing image and data volumes at an increasing rate. In order to gain the audience’s attention as part of this flood of information, graphic designers must be trained to be creative as well as technically skilled. The conceptual as well as intuitive design and media-compatible preparation of messages, information and emotions make it necessary to take into account the cultural, economic and social aspects of visual communications.
Free graphics, illustration, bibliophilic books, artistic books: Students in our faculty can take full advantage of all the opportunities and techniques that these key words describe in well-equipped printing shops for etching, lithography, wood and linocut and screen printing. The classical and experimental manual work methods are taught, along with the preparation of digital prints at computer workplaces in Freehand, Quark, Indesign, Photoshop and Acrobat. There are also additional applications for screen printing in the fields of tradeshows, exhibition design, product design, packaging, banners, posters, typographical applications and textile printing.

Based on the corresponding technology module, there are modules for experimental graphic printing, design techniques, print and artistic books. In addition, the workshops are also open for virtually anything the students would like to do there outside of this course, as are all the workshops in the faculty. Due to the interdisciplinary nature of our study program, »open« workshops are very important to us.

Photography has always served as the interface between 3D and 2D: three-dimensional realities are reproduced in two-dimensional form. In addition to technical knowledge in working with equipment, creating an image requires visual know-how and theory. Communicating this in context is the aim of the interdisciplinary field of photo graphy. Seminars and courses focus primarily on the basic principles of photography, image theory, the history of photography and experimental design.