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Above and beyond classical, technical design model making, the competence field of Product Design also integrates computer-supported »rapid prototyping« into its teaching.

Good product designhas to meet specific aesthetic standards. It has to be functional, economical and environmentally friendly and it has to take market- and technology- related as well as ergonomic aspects into account.

Interdisciplinary design. Product design is complemented by the courses available in the other fields of competence. Consequently, it’s possible to create holistic products that are able to meet all the needs the user may have. This cooperation, which reflects the reality of the profession, encourages the acquisition of interdisciplinary qualifications in the competence field of Product Design and enhances the integration in complex product developments. Other courses include experimental drafting, art and cultural history, design sciences, design management, along with office practice and law in such fields as brand and patent rights. Not least, there are courses in ergonomics, wood/metal/plastic technology and design‑related working techniques and model development. The competence field of Product Design cultivates close contacts to industry; students are  encouraged to start up and develop projects that can go into serial production.

Study contents and learning goals.
The study of Product Design is a complex combination of theory and practice. Design theory, design history and design management are the basics and the students’ constant companions in the development process from the idea to the actual product. Many modules communicate technologies, work techniques, materials, design-related model-building techniques and such related skills as ergonomics. The assignments use this broad basis to take students to the development of concrete products with well thought-out details. The competence field of Product Design cultivates a close relationship to external partners and regularly offers projects, most of which are completed in interdisciplinary teams. These cooperative projects, which reflect the reality of the working world, promote students’ abilities to work in a team and improve their ability to integrate in complex product developments. In addition, the curriculum includes such modules as basic principles in design or experimental design, in which borderline areas are explored to find new directions to travel in in the field of design.

Product interface. In addition to other important factors, it is primarily the interface of a product that decides on how useful it will be. In the age of minimalization and digitization, products can now theoretically take on any form and size. Optimal operability, however, is defined by the physical as well as the mental capabilities of the user. The basics required for product development in the competence field of Product Design are methodically won, evaluated and used successfully for the interaction between man and the product through usability tests, consumer surveys and market observation.

Manual and computer-supported model building. Classical idea development and form finding in models is an integral part of the study program. It includes the communication of the necessary model-building techniques and the knowledge of the materials used. At the same time and based on manual models, model scanning, digital surface modeling and milling using current CAD/CAM techniques are indispensable for practical training. Independently
working with 3D printers and CNC milling cutters are other work processes that the students learn to use.

Product design can be used in many different areas; it explores products creatively and defines new pioneering solutions.